If you’re initiating a new business you surely need an identity from scratch or you’re changing your existing name, the process of developing a new logomark and nomenclature is full of challenges and pitfalls, as well as opportunities. Alight Media uses a concept development process to to come out with a handful of focused, strategically sound solutions.
Tag lines & punch lines
A tagline is a creative expression of your positioning statement. It speaks about your company profile and your belief in few words. It leaves a single solitary message in the mind of the reader, and tells that reader exactly how to think of you. At Alight Media we believe a great tagline is a simple statement in simple language that the reader understands quickly. Alight Media develops taglines that are simple, unique, and understandable, that delivers your message too.
Brochure, flyers & newspaper advertisements
At Alight Media, we believe that a communication should focus on persuasion rather than delivering information and that should be made felt with its brochures, flyers and other print material or web content.
Not just for advertising purpose, your printed take-aways and leave-behinds offer a larger canvas on which to make communication persuasively and support it credibly.
Even smallest service brochures can have a powerful cumulative effect on your corporate branding along with your advertising campaigns.
Whether aimed at a trade or consumer audience, whether intended as a lead-generator or leave-behind, your copy must help get your target audience toward a beneficial sale. Copy written by us, whether in a print advertisement, a brochure or a small pamphlet, presents information both clearly and convincingly.
This persuasive structure often reinforces or connects steps within the sales process itself. So, before starting to write, it’s important to understand how the brochure will be used, including where the brochure fits in your sales process, how it will be distributed, who will read it, and what action you want the reader to take next.